What Does “Good Enough” Photography Mean To Your Bottom Line?
I wrote this article/talking points memo for Reults Revolution last month, and since then it’s been picked up and run in the current issue of Greater Jackson Business Magazine. I thought I’d put it up here as well.
WHAT DOES “GOOD ENOUGH” PHOTOGRAPHY MEAN TO YOUR BOTTOM LINE?
04 AUGUST 2010
Editor’s Note: Thanks to Tom Beck, owner and commercial photographer extraordinaire, at Beck Photographic for sharing his thoughts with us… Tom is the best in the business, check out his web site or connect with him on Twitter to get to know him better.
Why would you want your brand (advertising) photography to not look professional? What purpose does it serve, except to make your business look unprofessional.
A good portrait photographer is not necessarily a good commercial photographer, and vice versa. Photographers tend to have specialties, and just because one shoots great portraits doesn’t mean they can shoot products, or food. Research who you’re hiring, and notice what photos of theirs stand out.
What does a “good enough” photo mean to your business and your ad? If it looks blah, then it’ll get lost and forgotten in all the other ads out there. And even if you do see results, how much better would the results be if you actually had a GREAT photo in your advertising?
When you hire a pro photographer, you’re insuring that you’re going to get great results. Does the person you hired for $100 off of Craigslist have pro equipment? Backup equipment? A certificate of insurance in case they break your merchandise? Are they going to behave professionally on the shoot? Do they know the technical specs of what you need delivered, and will they deliver in a timely manner? These aren’t (usually) a concern when you hire a true professional.
If you (or your graphic designer) is purchasing microstock photography (iStockphoto, Shutterstock, etc.), then your competition can too. How embarrassing will it be to see the image you’re using being used by your competitor (and yes, it HAS happened, more times than you know)? Also, is that image “good enough”, or does it stand out? If the image is just “OK”, even if you didn’t pay much for it, how much is it costing you in business you COULD have had? In other words, are you getting the biggest bang for your buck?
What say you? What is your experience with good enough vs. great photography?
Posted on Sep 08, 2010 - 01:06 PM | Leave a Comment [33]
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Beck Photographic is the studio of Jackson, MS photographer Thomas Beck. Beck produces concept-driven commercial and editorial photography for clients, agencies, and publications.
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